retail

With Nod To The Past, West Elm Opens Downtown

Aug 10, 2016
Julia Ritchey

Upscale furniture store West Elm opened its doors in downtown Reno on Wednesday, marking another step in the revitalization of the city’s core.

The 11,000-square-foot store is the first major retailer to open downtown in several decades.

It's located inside the fully renovated old Post Office building overlooking the Truckee River.

Spokeswoman Nicole Sutliff says they kept several of the old features of the building.

The Basement: Touring Reno's New 'Hipster Mall'

Feb 28, 2016
Rocio Hernandez

An underground marketplace called The Basement has opened inside the historic 1933 post office in downtown Reno. Our reporter Rocio Hernandez took a tour of the renovated space and sends us this audio postcard. 

More than half a dozen shops are tucked between brick walls and under a maze of exposed pipes. I wander into Sugar Love Chocolates where store owner Krysta Bea Jackson is attending to new customers.

Jackson says her products are made from French and Belgium chocolate and natural ingredients such as fresh strawberries and pistachios. At least one customer is sold.