Nevada is launching a fresh tourism campaign focused on attracting Millennials to the state. Reno Public Radio's Michelle Bliss has more.
The Nevada Commission on Tourism has approved a new fall and winter advertising blitz, including two commercials that will run in Nevada and neighboring states.
The spots feature travelers who make friends with a wide array of memorable Nevada characters, including bikers, famous chefs and cowboys. They close with the tagline, "Go home with more stories than souvenirs."