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The Reno-Tahoe area has been undergoing significant change and growth since the Great Recession. And now regional tourism officials are hoping a new multi-million dollar brand campaign can help keep the momentum going.

Reno Public Radio’s Noah Glick reports.

Ambition. Grit. Adventure. These are all themes that make up the new Reno-Tahoe brand, called “Great Contrast.” It’s all part of a $4.4 million campaign funded by the Reno-Sparks Convention and Visitors Authority, which tourism officials hope will bring more—and younger—people to the area.

World Cup Inspires Young Girls To Compete

Mar 15, 2017
Ky Plaskon

Squaw Valley hosted the Ski Alpine World Cup over the weekend. Organizers say that one of the main goals of holding the race is to inspire the next generation. Our contributor Ky Plaskon spoke has the story.

Perched high above a sea of spectators on a slick slope of snow, is a thin nylon tent. Inside, the racer stomps her feet like a bull and bangs her polls together. Only a plastic start gate stands between her and the 600-foot drop. Her coach yells and she catapults herself toward the crowd.

Squaw Valley Hosts Ski Alpine World Cup

Mar 10, 2017
@squawalpine

The Ski Alpine World Cup opened in Squaw Valley Thursday night and is running through the weekend. Contributor and Reno Youth Radio Teacher Ky Plaskon was there.

Trevor Bexon / Flickr, CC BY 2.0

A federal water bill that includes $415 million for Lake Tahoe restoration passed Congress late last week, and is now on President Barack Obama’s desk.

Reno Public Radio’s Noah Glick reports.

Tahoe's Missing Middle

Dec 1, 2016

 

Tahoe communities have been grappling with a worsening housing crisis for several months. Although housing has always been an issue in the region, the situation has reached something of a tipping point in recent months, affecting both low-income communities and,increasingly, working class and middle class residents as well.

As more and more landlords convert their properties to lucrative short-term vacation rentals, and developers continue to push for new neighborhoods filled with second homes, locals are struggling to stay in the community.

Julie Stanley / Moonshine Ink

Squaw Valley has finally received the green light to undergo a major expansion project despite vocal opposition. To learn more, our News Director Michelle Billman spoke to Melissa Siig. She’s a reporter for Moonshine Ink, an independent newspaper in Truckee and North Lake Tahoe.

American Advisors Group / Flickr, CC BY-SA 2.0

Local business owners are feeling the pinch of a housing shortage in Tahoe. Our Tahoe reporter Amy Westervelt has that story.

The news has been full of stories about the issues that arise when police don't live in the communities they serve. That includes everything from slow emergency response times to excessive force.

Our Tahoe reporter Amy Westervelt spoke to one Truckee police officer to learn his story.

Claire Cudahy / Tahoe Daily Tribune

Construction of Edgewood Tahoe’s new lodge is in full swing. Our contributor Brook Bentley of the Northern Nevada Business Weekly has details on the project, which will be finished this summer.

The project has been in the works for a decade and will result in a 154-room luxury lodge in Lake Tahoe set to open in June. After that, amenities like a ballroom and restaurant will be built. Eventually, there will also be 10 multi-residence cabins.

Amy Westervelt

The recent approval of the Martis Valley West development near Lake Tahoe has brought up concerns about how these types of construction projects are getting the green light from local jurisdictions.

In this specific case, the Placer County Planning Commission voted to deny the proposal while the county board of supervisors eventually sealed the deal by voting in favor.

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