Women-owned businesses in Nevada are growing faster in number and employment than other companies, according to a 2013 American Express study. Jimmy Beans Wool started as a small yarn business in 2002 by knitting enthusiast Laura Zander. Last year, the company’s revenue exceeded $8 million. Reno Public Radio’s Anh Gray talks with Zander.
Every dollar spent at a local business is a greater return to the community, creating jobs and increasing spending. In the business world, this concept is known as the “multiplier effect.” Reno Public Radio’s news team profiles five small businesses changing the local economy and culture in Northern Nevada.