Business + Economy

The outdoor industry is increasingly bucking the Black Friday trend. We caught up with one local company to find out more.

On Black Friday, in 2011, outdoor retailer Patagonia took out a different sort of ad. Running a full page, with a photo of a Patagonia jacket, it read "Don't Buy This Jacket." The accompanying paragraph explained Patagonia's anti-consumption stance, but ironically the campaign sent the company's sales through the roof.

It also sparked something of a trend in the outdoor industry.

As part of our look this month at female entrepreneurship in the Reno-Tahoe area, Reno Public Radio's Amy Westervelt sat down with Lauren Klein, CEO of Girlmade. Girlmade hosts various events and workshops around the area aimed at creating a network of support for female entrepreneurs. The company also hosts the annual Girl Empire event, which brings together local middle and high school girls with successful female entrepreneurs for a day of mentorship and skills building.   

As the startup boom gains steam in Reno, some female business leaders are working to ensure that women-led businesses are an important part of the scene. Reno Public Radio's Amy Westervelt joined them at a recent networking event to find out more.

“So thank you for being here and what we’ll go ahead and get started is have each of you introduce yourself, tell us what you’ve been up to since the last brekkie, and also ask for help. So what can we do to help you with an event, a product, service or endeavor so that you can play big?”

Amy Westervelt

A controversial development plan goes to the Truckee Planning Commission Monday. Reno Public Radio's Amy Westervelt has more.

Canyon Springs, a 203-home development, has been on the books in Truckee for close to 30 years now, but is moving closer to reality than it’s ever been. The development’s final environmental impact report – or EIR -- will be presented to the Truckee Planning Commission during an unprecedented two-day hearing.

Reno-Tahoe Airport Now Flying Non-Stop To Boise

Nov 6, 2015
Marcus Lavergne

The Reno-Tahoe International Airport’s reach got bigger today due to the addition of a new non-stop flight to Boise, Idaho. Reno Public Radio’s Marcus Lavergne reports.

Alaska Airline’s sister carrier, Horizon Air, will now fly passengers back and forth from Reno to Boise on a 76-seater aircraft.

Airport officials celebrated yesterday’s opening with a dance battle between the University of Nevada, Reno’s mascot, Wolfie, and Boise State University’s Buster Bronco.

Are Cryotherapy Treatments Too Dangerous?

Nov 6, 2015

Cryotherapy is under new scrutiny in the state after a Las Vegas spa employee was found dead last month in a chamber chilled by liquid nitrogen. Reno Public Radio’s Marcus Lavergne reports that Nevada officials are expanding their oversight of the industry.

The controversial treatment involves entering a chamber and spending two to four minutes in temperatures ranging from minus-166 to minus -319 degrees Fahrenheit. Supporters say the procedure can treat pain, inflammation, blood flow, weight loss and even ward off aging and depression.

Alexa Ard

  One of Nevada's tribal reservations is diving into the state’s burgeoning medical marijuana industry. Reno Public Radio’s Julia Ritchey reports.

The Fort McDermitt Paiute and Shoshone Tribe of Nevada and Oregon are planning to open a medical cannabis cultivation facility, and there’s only one reason why…


That’s tribal chairman Tildon Smart.

“…to bring our people out of poverty, to create the jobs that we can better our community. And the profits would be used for helping out with programs.”

The Cube

A national startup competition is coming to Reno next month. Reno Public Radio’s Amy Westervelt reports that its goal is to support businesses that benefit women and families.

Hundreds of companies throughout the country are pitching their businesses at dozens of local events next month for a new competition called InnovateHER.

Julia Ritchey

  A group of local university students wrapped up their first Startup Weekend last night [Sunday], spending three days brainstorming and developing a business idea. Reno Public Radio's Julia Ritchey has more.

Startup Weekend lets developers, designers and marketers come together to practice their entrepreneurial chops.

Working in teams, participants are given just 54 hours to execute their idea, culminating in a five-minute pitch to a panel of judges.

Bryan McArdle of the Economic Development Authority of Western Nevada is one of the organizers.


The iconic Harrah family estate in south Reno, known as Rancharrah, has been sold to developers. Reno Public Radio's Michelle Bliss reports that the deal was sealed Monday after months of review.

Construction will kick off this spring for hundreds of homes, along with commercial offices and retail spaces across the sprawling Rancharrah property.